Lesedi Project

Balega, a key vendor partner of Fleet Feet, Incorporated, is an international company with its roots in South Africa.  While headquarters is based in Hickory, NC, all of Balega's products are developed and tested in Cape Town, at their South African production facility. 

Balega has partnered with Fleet Feet Sports stores to support The Lesedi Project.  This program was developed to give back to the South African culture and community on which Balega relies.


On behalf of our valued brand partners, Fleet Feet, Incorporated created the FITlanthropy grant program to support charitable organizations in local communities. The grants are intended to recognize owners and staff for all of the work they do to support important needs in their community, and at the same time, to show our appreciation of our major vendor partners for their ongoing support of our brand.

Since the inception of the grant program in 2011, Fleet Feet, Incorporated has donated a over $60,000 to fund 12 charitable causes in communities across the country.

This year, the following FITlanthrophy grants were awarded at our Annual National Franchise Summer Conference.

Brooks Sports awarded Fleet Feet Sports Mt. Pleasant a grant for Meeting Street Academy. This grant will help support the school’s running program which provides under-resourced children the opportunity to learn goal-setting skills and discipline, while teaching the importance of living healthfully.

Saucony awarded Fleet Feet Sports Brentwood a grant for their initiative supporting Amputee Blade Runners. The grant will allow Fleet Feet Sports Brentwood to continue to provide footwear, socks and race entry fees to amputees who have extremely high medical costs and may not otherwise be able to afford their favorite sport of running.

New Balance awarded Fleet Feet Sports Sacramento a grant for Project Fit, a free after school running program for children in low socio-economic communities. This program serves more than 1,000 students in 12 schools in northern California. This is the third consecutive year Fleet Feet Sports Sacramento has been awarded this grant for their goodwill.

Balega International awarded a grant to Fleet Feet Sports Winston-Salem forMission: Feet First. This mission distributes properly fitted footwear to homeless and under-privileged children and families. Since 2010, Mission: Feet First has provided shoes to more than 1,000 individuals.

Superfeet awarded Fleet Feet Sports Syracuse a grant for their 6 legged 5K race. This race, founded in 2009, has raised more than $45,000 and saved the lives of countless dogs and cats. Fleet Feet Sports Syracuse donates 100% of the event’s proceeds to the Central New York SPCA every year.

Nike awarded Fleet Feet Sports Tulsa a grant for Zoomerangs, their youth running program in north Tulsa. For the past two years they have provided a structured youth running program for children without access to such activities. This program motivates and builds self-confidence and will expand to additional area schools with the aid of this grant.